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Off the Record: Building Brands

Off the Record: Building Brands

Curve ClubHackney ·Wed 25 Nov · 8:30am
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About

A campaign everyone's talking about, a launch that sells out in hours, a brand people choose over the household names they grew up with. None of that happens by accident. Different categories, different audiences, but the same underlying story: the challenger brands that win aren't the loudest or the best funded. They're the ones with real authenticity, a clear point of view and a community that feels like it…

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