SHOW ME THE ROI: Turn ABM into Revenue with SDRs (and AI)
Talks & LecturesFree
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About
“It’s so fun to defend marketing investments to the CFO & CEO” said no marketing leader, ever. Sometimes it’s hard to prove the ROI of the brand campaign, or the conference that ate up a quarter of your annual budget. With only 5-10% of accounts in market to buy each year, how can you ensure that each dollar (or pound) is put to good use? Trinity Nguyen, CMO at UserGems, Ben Smith, Director of Global Marketing at…
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