Find the story – how to develop messages that land
A practical session on developing clear, differentiated PR messages from business insights, led by a communications director with nearly 20 years' experience in financial and professional services. AI summary of the listing
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About
Messaging is difficult. Not least because it’s often confused with the objective, resulting in corporate statements that lack depth, differentiation or value for the audience. Great PR messaging starts with a clear understanding of what the business is trying to achieve then develops the stories, insights, and “so what” messages to meet this need. Differentiation comes when PR professionals are embedded in the…
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