Why Do Some Things Stick in Your Mind? The Science of Attention and Choice
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About
Why do certain sounds, colours, phrases and experiences stay with us while others disappear almost immediately? Drawing on psychology, behavioural research, data intelligence and her experience working with global brands, Charly Massey explores how attention, memory, emotion and learning shape what we notice, remember and choose. Using examples from language, design, eye-tracking, sensory cues and branding, the talk…
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