From discovery to action: How brands get found and chosen
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About
People discover brands through TikTok, creators, search, AI, recommendations and communities. They might see a social ad today, open an email next week and make a purchase after a recommendation from a friend. For marketers, the challenge is connecting those moments — and understanding what actually moves someone from “I’ve seen it” to “I’m buying it.” Join TikTok and Dotdigital for a 45-minute discussion on how…
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Event details come from third-party sources and can change. Always confirm with the venue or organiser before travelling. We do not sell tickets. Content removal
