From AI-Assisted Shopping to Repeat Purchase: Rethinking the Customer Journey 🛍️
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Acquisition costs keep climbing and loyalty is harder to earn. Yet many brands are still overlooking a big opportunity: the conversations customers are already having with them. Today, the journey breaks at checkout. Discovery and purchase sit on one side, while support, returns and “where’s my order?” sit on the other. The brands pulling ahead are getting rid of that split. They’re building one connected experience…
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